Adidas

Adidas was founded by Adi Dassler, brother of Rudolf Dassler who founded Puma.Adi Dassler formed Adidas - a combination of his nickname, Adi, and the first three letter of his last name.

The Adidas trademark is the three stripes registered in 1948 which means mid-foot stability. The 'trefoil' logo was introduced much later in 1972. The three leaves symbolized the Olympic Spirit, linking the three continental plates.

This can only be found on old model shoes and clothing - for example, Superstars, Stan Smiths, A-15 Warm-Up tracksuits and the classic T-shirt. Rap legends like Run DMC and Beastie Boys always rocked Adidas shoes in a b-boy style as seen in their MTVs, a style that has been copied by the fashion world ever since.Run DMC loved their shoes so much they composed a song called 'My Adidas'. Adidas Superstars, or 'shell toes' to some, are one of the biggest selling shoes in the world.

From the Olympic field to the streets, athletics to B-boys, rappers to rock stars and coast to coast. Adidas is more just a sporting brand! It has transformed and become a fashion statement, and that, is an achievement that few sport brands have succeed.

In the early eighties, the Adidas shoes become the shoe of choice for the northern England soccer teams fans that were traveling to Europe. Fans would bring back the latest models, and the games became more of a fashion stand-off with rival teams competing for the next look. Once, the bother boot, flares and scarves were the look, and now, Trimm Trabs, Munchens, Alassios, Triestes and Gazelles, combined with Italian sportswear, Nani Bon sweaters and Lois jumbo cords.

With streamline design and blended with beautiful colors and suede, Adidas shoes have always had a strong love affair with the cream of British Mod influenced musicians such as Oasis' Noel and Liam Gallagher, Paul Weller, The Charlatans, and such.